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The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories - Softcover
Synopsis
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
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About the Author
As a contributing editor at Wired, Frank Rose has covered Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick. His other books include West of Eden. Author website: www.frankrose.com Book website: www.artofimmersion.com Twitter: @frankrose
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- PublisherW. W. Norton & Co.
- Publication date2012
- ISBN 10 0393341259
- ISBN 13 9780393341256
- BindingPaperback
- LanguageEnglish
- Number of pages368
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The Art of Immersion : How the Digital Generation Is Remaking Hollywood,madison Avenue
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Norton & Company, Incorporated, W. W., 2012
ISBN 10: 0393341259
ISBN 13: 9780393341256
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The Art of Immersion : How the Digital Generation Is Remaking Hollywood,madison Avenue
Published by
Norton & Company, Incorporated, W. W., 2012
ISBN 10: 0393341259
ISBN 13: 9780393341256
Used
Softcover
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