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The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories - Softcover

 
9780393341256: The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Synopsis

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

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About the Author

As a contributing editor at Wired, Frank Rose has covered Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick. His other books include West of Eden. Author website: www.frankrose.com Book website: www.artofimmersion.com Twitter: @frankrose

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9780393076011: The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue and the Way We Tell Stories: Entertainment in a Connected World

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ISBN 10:  0393076016 ISBN 13:  9780393076011
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