Synopsis
Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.
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About the Author
Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and five other acclaimed books. A former executive editor of the Harvard Business Review, he writes for the Atlantic, the New York Times, and the Wall Street Journal. He lives in Oregon.
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