Misbehaving – The Making of Behavioral Economics - Hardcover

Thaler, Richard H.

Hardcover

ISBN 10: 0393080943 ISBN 13: 9780393080940

Publisher: W. W. Norton & Company, 2015

Synopsis

A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Misbehaving spans Thaler s decades as a leader in this transformation and reveals how the insights of behavioral economics can help everyone think more intelligently about their time and their money. With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business."

About this title

Review

The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.--Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow

A sly and somewhat subversive history of [the economics] profession...engrossing and highly relevant.--Jonathan A. Knee

[A] masterful, readable account of behavioral economics. Very well done.--David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke's War on the Great Panic

Entertaining.... An excellent read on the shortcomings of classical economic and finance theory.--Ronald L. Moy, CFA Institute

Highly enjoyable...dense with fascinating examples.... It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.--Carol Tavris

Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler.--Malcolm Gladwell

About the Author

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

Edition details

• Publisher: W. W. Norton & Company
• Publication date: 2015
• ISBN 10: 0393080943
• ISBN 13: 9780393080940
• Binding: Hardcover
• Language: English
• Number of pages: 432