Synopsis
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, e-mail signatures and bullet points. These miniature messages depend not on the elements of style but on the atoms of style. They require microstyle. Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, speechwriters and other professional verbal miniaturists. In this field guide for the age of the shrinking message, each chapter discusses one tool that helps messages grab attention, communicate instantly, stick in the mind and roll off the tongue. As Johnson highlights examples of those tools used well, he also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
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About the Author
Christopher Johnson, an independent verbal branding consultant has worked at Lexicon, one of America's top naming firms. Author website and blog: www.thenameinspector.com Author on Twitter: @name_inspector and @microstyle
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Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little
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Microstyle : The Art of Writing Little
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Norton & Company, Incorporated, W. W., 2011
ISBN 10: 0393077403
ISBN 13: 9780393077407
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Microstyle : The Art of Writing Little
Published by
Norton & Company, Incorporated, W. W., 2011
ISBN 10: 0393077403
ISBN 13: 9780393077407
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Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little
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Microstyle : The Art of Writing Little
Published by
Norton & Company, Incorporated, W. W., 2011
ISBN 10: 0393077403
ISBN 13: 9780393077407
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Microstyle: The Art of Writing Little: The Art of Writing A Little
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Hardcover. Condition: Very Good. Microstyle: The Art of Writing Little: The Art of Writing A Little This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780393077407