A primer on persuasive writing for business, political, and educational writers, originally published as a best-selling college textbook, counsels practitioners on key principles without using cluttered language, in a straightforward guide that is complemented by user-friendly templates.
"synopsis" may belong to another edition of this title.
Gerald Graff, a professor of English and education at the University of Illinois at Chicago and 2008 president of the Modern Language Association of America, has had a major impact on teachers through such books as Professing Literature: An Institutional History, Beyond the Culture Wars: How Teaching the Conflicts Can Revitalize American Education, and Clueless in Academe: How Schooling Obscures the Life of the Mind. Cathy Birkenstein is a lecturer in English at the University of Illinois at Chicago. She has published essays on writing in College English, and, with Gerald Graff in The Chronicle of Higher Education, Academe, and College Composition and Communication.
A primer on persuasive writing for business, political, and educational writers, originally published as a best-selling college textbook, counsels practitioners on key principles without using cluttered language, in a straightforward guide that is complemented by user-friendly templates.
"About this title" may belong to another edition of this title.
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