Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14) - Softcover

 
9780387243085: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

Synopsis

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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9781402075964: Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

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ISBN 10:  1402075960 ISBN 13:  9781402075964
Publisher: Springer, 2003
Hardcover