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Learn from the pioneers of Customer Relationship Management.
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet:
General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed.
Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships.
Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels.
Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers.
Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers.
These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for.
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet:
General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed.
Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships.
Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels.
Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers.
Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers.
These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for.
"synopsis" may belong to another edition of this title.
Review:
In the fourth instalment of their popular "One to One" series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: The actual implementation of so-called customer relationship management principles in pioneering organisations like American Airlines, 1-800-FLOWERS, General Electric and even the Carrollton (Texas) Fire Department. "This is not a fad. This is the reality of today's competitive landscape", they write in The One to One Manager. "The 'one-to-one future' is no longer the future. It's happening now." Using some two dozen examples, Peppers and Rogers show how a bank created a concierge-like programme to connect with customers, how two clothing companies developed "mass customisation" techniques to cost-effectively meet consumer demands and how a software firm put on a "human face." The aggregate effectively demonstrates how some of today's more innovative enterprises are developing "individual relationships with individual customers", while offering practical advice for others who would like to do the same. --Howard Rothman, Amazon.com
About the Author:
Globally respected thought leaders, futurists, and management consultants, Don Peppers and Martha Rogers, Ph.D., are the authors of three business bestsellers, The One to One Future, Enterprise One to One, and The One to One Fieldbook (coauthored with Bob Dorf). Their company, Peppers and Rogers Group, is the world's preeminent customer relationship management consulting and training firm.
Before teaming up with Dr. Rogers, Don Peppers was a celebrated Madison Avenue rainmaker and successful business executive. Martha Rogers is Professor of the Practice at the Fuqua School of Business at Duke University and a member of the Dean's Advisory Council at Indiana University. Peppers and Rogers Group was recently named to the Inc. 500 list of America's fastest-growing private companies.
Before teaming up with Dr. Rogers, Don Peppers was a celebrated Madison Avenue rainmaker and successful business executive. Martha Rogers is Professor of the Practice at the Fuqua School of Business at Duke University and a member of the Dean's Advisory Council at Indiana University. Peppers and Rogers Group was recently named to the Inc. 500 list of America's fastest-growing private companies.
"About this title" may belong to another edition of this title.
- PublisherBantam Doubleday Dell Publishing Group
- Publication date1999
- ISBN 10 0385494084
- ISBN 13 9780385494083
- BindingHardcover
- Edition number1
- Number of pages268
- EditorPeppers Don, Rogers Ph.D Martha
- Rating
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The One to One Manager: An Executive's Guide To Custom Relationship Management
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The One to One Manager: An Executive's Guide To Custom Relationship Management: An Executive's Guide to Customer Relations
Published by
Crown Business
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ISBN 10: 0385494084
ISBN 13: 9780385494083
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