Items related to Enterprise One to One: Tools for Competing in the Interactiv...
Synopsis
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
"synopsis" may belong to another edition of this title.
About the Author
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
From the Inside Flap
rise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's compe
"About this title" may belong to another edition of this title.
- PublisherCrown Pub
- Publication date1999
- ISBN 10 038548755X
- ISBN 13 9780385487559
- BindingPaperback
- LanguageEnglish
- Number of pages432
Buy New
View this item
£ 22.76
£ 14.42 shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Enterprise One to One: Tools for Competing in the Interactiv...
Stock Image
Enterprise One to One
Published by
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2303158-6
Quantity: 1 available
Stock Image
Enterprise One to One
Published by
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2303158-6
Quantity: 1 available
Stock Image
Enterprise One to One
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-448-131
Quantity: 1 available
Stock Image
Enterprise One to One
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G038548755XI3N00
Quantity: 1 available
Seller Image
Enterprise One to One
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. Seller Inventory # 6f0b55bd-ac96-46ee-b90f-7def01d648bd
Quantity: 1 available
Stock Image
Enterprise One to One
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fair. Seller Inventory # 038548755X-4-29590538
Quantity: 1 available
Stock Image
Enterprise One to One
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # X03A-01202
Quantity: 1 available
Stock Image
Enterprise One to One
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # E13N-01298
Quantity: 2 available
Stock Image
Enterprise One to One
Seller: JR Books, Grand Rapids, MI, U.S.A.
Seller rating 3 out of 5 stars
Paperback. Condition: LikeNew. No writing or tears; lightly tanned pages. Seller Inventory # 53K000002M3L
Quantity: 1 available
Stock Image
Enterprise One to One (One to One Ser.)
Published by
New York, NY, U.S.A.: Doubleday Publishing, 1999, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Soft cover
First Edition
Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.
Seller rating 4 out of 5 stars
Soft cover. First Edition. Trade paperback, 1st paperback edition, Fine Minus/pictorial wraps; light wear to covers and cover edges, "no return" remainder stamp to bottom edge of page block, top corner of one page is creased, no names or markings to text inside, 8vo., 436 pages., 0.0 0.0 0.0. Seller Inventory # 12854
Quantity: 1 available