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Synopsis
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
"synopsis" may belong to another edition of this title.
About the Author
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
From the Inside Flap
rise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's compe
"About this title" may belong to another edition of this title.
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Enterprise One to One: Tools for Competing in the Interactive Age
Published by
Bantam Doubleday Dell Publishing Group Inc, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Master Teacher Kuthumi, with contributions from his colleagues, expands our understanding of the reincarnation process not only on Earth, but on other planets as well. Kuthumi emphasizes the>role of the soul family in planning incarnations and balancing karma. He explains the>history of past-lives amnesia. He introduces us to>Earth's mission in this galaxy, the>first human souls to support that mission and their search for physical bodies. He offers previously unrevealed insights into Earth's>first three root races. Interspersed throughout, three of Kuthumi's colleagues from off Earth share firsthand experience of>reincarnation on other planets> - their individual home worlds.In an appendix well worth deeper study, Master Teacher Djwhal Khul updates and clarifies Ageless Wisdom's seed of mind, creating a pathway to>conceptual integration of Earth's first human souls with scientifically documented early humans. He explains Ageless Wisdom's animal man within the context of the material Kuthumi presents and concludes with a>ponder-on-this definition of human being that is likely to surprise students of the Ageless Wisdom as well as main-stream scientists. Seller Inventory # 00095999215
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Enterprise One to One: Tools for Competing in the Interactive Age
Published by
Bantam Doubleday Dell Publishing Group Inc, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Master Teacher Kuthumi, with contributions from his colleagues, expands our understanding of the reincarnation process not only on Earth, but on other planets as well. Kuthumi emphasizes the>role of the soul family in planning incarnations and balancing karma. He explains the>history of past-lives amnesia. He introduces us to>Earth's mission in this galaxy, the>first human souls to support that mission and their search for physical bodies. He offers previously unrevealed insights into Earth's>first three root races. Interspersed throughout, three of Kuthumi's colleagues from off Earth share firsthand experience of>reincarnation on other planets> - their individual home worlds.In an appendix well worth deeper study, Master Teacher Djwhal Khul updates and clarifies Ageless Wisdom's seed of mind, creating a pathway to>conceptual integration of Earth's first human souls with scientifically documented early humans. He explains Ageless Wisdom's animal man within the context of the material Kuthumi presents and concludes with a>ponder-on-this definition of human being that is likely to surprise students of the Ageless Wisdom as well as main-stream scientists. Seller Inventory # 00109718386
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Enterprise One to One
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.038548755X.G
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Enterprise One to One
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Crown Business (edition First Edition), 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Paperback. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 038548755X-11-1
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Enterprise One to One
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Paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001329765
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Enterprise One To One: Tools For Competing In The Interactive Age
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Paperback. Condition: Good. Pages tanned otherwise Good. NOT A FORMER LIBRARY BOOK. Seller Inventory # 20053
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Enterprise One to One: Tools for Competing in the Interactive Age
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Paperback. Condition: Very Good. Enterprise One to One: Tools for Competing in the Interactive Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780385487559
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Enterprise One to One
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # E13N-01298
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Enterprise One to One: Tools for Competing in the Interactive Age
Published by
Bantam Doubleday Dell Publishing Group Inc, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Master Teacher Kuthumi, with contributions from his colleagues, expands our understanding of the reincarnation process not only on Earth, but on other planets as well. Kuthumi emphasizes the>role of the soul family in planning incarnations and balancing karma. He explains the>history of past-lives amnesia. He introduces us to>Earth's mission in this galaxy, the>first human souls to support that mission and their search for physical bodies. He offers previously unrevealed insights into Earth's>first three root races. Interspersed throughout, three of Kuthumi's colleagues from off Earth share firsthand experience of>reincarnation on other planets> - their individual home worlds.In an appendix well worth deeper study, Master Teacher Djwhal Khul updates and clarifies Ageless Wisdom's seed of mind, creating a pathway to>conceptual integration of Earth's first human souls with scientifically documented early humans. He explains Ageless Wisdom's animal man within the context of the material Kuthumi presents and concludes with a>ponder-on-this definition of human being that is likely to surprise students of the Ageless Wisdom as well as main-stream scientists. Seller Inventory # CIN038548755XG
Stock Image
Enterprise One to One: Tools for Competing in the Interactive Age
Published by
Bantam Doubleday Dell Publishing Group Inc, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Master Teacher Kuthumi, with contributions from his colleagues, expands our understanding of the reincarnation process not only on Earth, but on other planets as well. Kuthumi emphasizes the>role of the soul family in planning incarnations and balancing karma. He explains the>history of past-lives amnesia. He introduces us to>Earth's mission in this galaxy, the>first human souls to support that mission and their search for physical bodies. He offers previously unrevealed insights into Earth's>first three root races. Interspersed throughout, three of Kuthumi's colleagues from off Earth share firsthand experience of>reincarnation on other planets> - their individual home worlds.In an appendix well worth deeper study, Master Teacher Djwhal Khul updates and clarifies Ageless Wisdom's seed of mind, creating a pathway to>conceptual integration of Earth's first human souls with scientifically documented early humans. He explains Ageless Wisdom's animal man within the context of the material Kuthumi presents and concludes with a>ponder-on-this definition of human being that is likely to surprise students of the Ageless Wisdom as well as main-stream scientists. Seller Inventory # CIN038548755XVG