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Synopsis
Reveals the behind-the-scenes story of the downfall of Apple Computer, a tale of incredible technological inventiveness undercut by corporate ineptitude and internal competition featuring a bruising portrait of the company's co-founder, Steve Jobs.
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About the Author
Michael S. Malone has written for The Wall Street Journal, the New York Times, and other national publications. He is currently the editor of Forbes ASAP, as well as a contributor to Upside and Fast Company magazines. Among his books are The Big Score and Intellectual Capital. He also hosts the PBS show "Malone," an interview series now in its ninth season.
From the Inside Flap
tory of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later.
No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth.
But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall.
How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the grippi
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Infinite Loop: How Apple, the World's Most Insanely Great Company, Went Insane
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Infinite Loop: How Apple, the World's Most Insanely Great Company, Went Insane
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Infinite Loop
Published by
Doubleday Business, 1999
ISBN 10: 0385486847
ISBN 13: 9780385486842
Used
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First Edition
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. Near fine copy in hardcover with near fine jacket. Seller Inventory # 166151
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Infinite Loop
Published by
Doubleday Business, 1999
ISBN 10: 0385486847
ISBN 13: 9780385486842
Used
Hardcover
First Edition
Seller: Webster's Bookstore Cafe, Inc., State College, PA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. First Edition. First edition with full number line. Light shelf wear. Else clean and tight. Seller Inventory # mon0000137519
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Infinite Loop
Published by
Doubleday Business, 1999
ISBN 10: 0385486847
ISBN 13: 9780385486842
Used
Hardcover
First Edition
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Infinite Loop
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