Items related to Signs and Wonders: The Spectacular Marketing of America
Synopsis
The president and third-generation owner of the New York City sign company who lit up Times Square, Las Vegas, and Hollywood inspires managers and executives to think big--big products and big profits--using the principles of fantasy marketing.
"synopsis" may belong to another edition of this title.
About the Author
Tama Starr is president of the Artkraft Strauss Sign Corporation, which for over a century has been lighting up on Broadway. She is the author of two books of humorous social commentary. Her articles and essays have appeared in such publications as Reader's Digest, the Washington Post, and Reason magazine.
Edward Hayman is a veteran journalist and critic. For ten years he was the theater critic for the Detroit News. He has been a professor of journalism at New York University and at Wayne State University. His articles have appeared in a wide range of publications, from The Times of London to Woman's Day.
From the Inside Flap
and Wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century. Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land.
The blazing images portrayed in these signs are far richer and more complex than they appear to be, for they embody the soul of commercial culture. At the core they are the means by which corporations over the decades have talked to America and conveyed the messages that have helped to shape our daily lives. In large measure they pioneered the electronic communications revolution now taking place all around us.
Coauthored by the third-generation owner of Artkraft Strauss, the century-old company that bui
"About this title" may belong to another edition of this title.
- PublisherDoubleday
- Publication date1998
- ISBN 10 0385486022
- ISBN 13 9780385486026
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages303
Search results for Signs and Wonders: The Spectacular Marketing of America
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0385486022I4N00
Quantity: 1 available
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0385486022I3N00
Quantity: 1 available
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0385486022I4N00
Quantity: 1 available
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0385486022I4N10
Quantity: 1 available
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00068312788
Quantity: 1 available
Stock Image
Signs and Wonders : The Secrets of Mystical Marketing
Published by
Knopf Doubleday Publishing Group, 1998
ISBN 10: 0385486022
ISBN 13: 9780385486026
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7993290-75
Quantity: 1 available
Stock Image
Signs and Wonders: The Spectacular Marketing of America
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007255551
Quantity: 2 available
Seller Image
Signs and Wonders: The Commercial Face of America
Seller: ebooks Keystone, Reading, PA, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. This book is in good condition, with minimal signs of wear and tear. Seller Inventory # GWKV.0385486022.G
Quantity: 1 available
Stock Image
Signs and Wonders: The Commercial Face of America
Seller: GridFreed, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Seller Inventory # 40-23754
Quantity: 1 available
Seller Image
Signs and wonders. The spectacular marketing of America.
Published by
New York : Doubleday/Currency, 1998
ISBN 10: 0385486022
ISBN 13: 9780385486026
Used
Hardcover
Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Umschlag leicht berieben, sonst gutes Exemplar. - Signs and wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century. Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land. The blazing images portrayed in these signs are far richer and more complex than they appear to be, for they embody the soul of commercial culture. At the core they are the means by which corporations over the decades have talked to America and conveyed the messages that have helped to shape our daily lives. In large measure they pioneered the electronic communications revolution now taking place all around us. ISBN 9780385486026 Sprache: Englisch Gewicht in Gramm: 550 Fadengehefteter Originalpappband mit Schutzumschlag. Seller Inventory # 1037044
Quantity: 1 available