Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

Seybold, Patricia B.; Marshak, Ronni T.

ISBN 10: 0375410406 ISBN 13: 9780375410406

Publisher: Random House, 2000

Synopsis

Discusses how to create electronic commerce strategies designed to meet the specific needs of a business' customers by looking at real companies.

About this title

About the Author

<b>Patricia B. Seybold</b> is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm.  Its clients include Ameritech, Arthur Anderson, Hewlett Packard, the International Monetary Fund, Microsoft, State Street Bank, and Warburg Pincus.

From the Inside Flap

Author<br>Three Cassettes, 5 hours<br><br><b>Patricia Seybold</b> has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.<br><br>It all starts with customers.  For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly.  Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.<br><br>With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Syst

Edition details

• Publisher: Random House
• Publication date: 2000
• Language: English
• ISBN 10: 0375410406
• ISBN 13: 9780375410406
• Binding: Audio Cassette