Search results for RETURN TO SPRING
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RETURN TO SPRING
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Good Condition. May be ex-library and may have some writing and wear. Five star seller - Buy with confidence! Seller Inventory # X037301466XX3
Seller Image
Return To Spring
Published by
Harlequin Books, New York, NY, 1971
ISBN 10: 037301466X
ISBN 13: 9780373014668
Used
Paperback
First Edition
Seller: S. Howlett-West Books (Member ABAA), Modesto, CA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1st American Edition; 1st Printing. This is a mass market paperback book. The book is in Very Good condition and was issued without a dust jacket. There is some light rubbing and wear to the corners and spine ends of the book covers. The text pages are clean and bright. There is a previous owner's inked initials on the front endpaper and an inked check mark on the inside front cover. The text pages are clean and bright. "As North American booksellers were reluctant to stock mass-market paperbacks, Harlequin chose to sell its books "where the women are", distributing them in supermarkets, drug stores and other retail outlets. The company focuses on selling the line of books as a brand name, rather than individual titles. Headed by Larry Heisey, the marketing team modelled its techniques on those of Procter & Gamble. As well as selling through retail outlets, Harlequin established a direct marketing division taking as its inspiration the systems used by Reader's Digest. Rather than traditional advertising, the company focused on giveaways. A sampling of books within a line would be given away, sometimes in conjunction with other products, in the hopes that readers would continue to buy books within that line. Harlequin Reader Service sold directly to readers who agreed to purchase a set number of books each month. " (from Wikipedia) ; Vol. 1466. Seller Inventory # A43694