Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication (Routledge Studies in Technical Communication, Rhetoric, and Culture) - Softcover

Kostelnick, Charles

Softcover

ISBN 10: 0367730960 ISBN 13: 9780367730963

Publisher: Routledge, 2020

Synopsis

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers―in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

About this title

About the Author

Charles Kostelnick is Professor of English at Iowa State University, USA

Edition details

• Publisher: Routledge
• Publication date: 2020
• Language: English
• ISBN 10: 0367730960
• ISBN 13: 9780367730963
• Binding: Paperback
• Edition number: 1
• Number of pages: 298