Custom Search - Discover more:: A Complete Guide to Google Programmable Search Engines - Hardcover

Shamaeva, Irina; Galley, David Michael

Hardcover

ISBN 10: 036756968X ISBN 13: 9780367569686

Publisher: Chapman and Hall/CRC, 2021

Synopsis

Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!

While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches.

The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.

Key Features:

• A detailed introduction to creating PSEs, including info absent in Google’s help
• A "hack" for creating PSEs that look for profiles in seconds
• An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
• A "hack" for expanding Google’s search limits to 500 terms
• Use cases, examples, and approaches that would be educational for those doing online research

This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.

About this title

About the Author

Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master’s in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook.

David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.

From the Back Cover

Google's Programmable Search Engines provide search opportunities that are unavailable with any other tool. While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. This book popularizes these fun and powerful tools so that many more people include PSEs their work.

Edition details

• Publisher: Chapman and Hall/CRC
• Publication date: 2021
• Language: English
• ISBN 10: 036756968X
• ISBN 13: 9780367569686
• Binding: Hardcover
• Edition number: 1
• Number of pages: 184