Items related to Project Marketing: A Practical Approach

Project Marketing: A Practical Approach - Hardcover

Phadtare, Milind Trivikram

 
9780367350901: Project Marketing: A Practical Approach
Hardcover
ISBN 10: 0367350904 ISBN 13: 9780367350901
Publisher: Routledge India, 2022

Synopsis

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

"synopsis" may belong to another edition of this title.

About the Author

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

"About this title" may belong to another edition of this title.

Publisher
Routledge India
Publication date
2022
Language
English
ISBN 10 
0367350904
ISBN 13 
9780367350901
Binding
Hardcover
Edition number
1
Number of pages
116