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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) - Softcover

Weinstein, Art; Johnson, William C.

 
9780367230197: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
Softcover
ISBN 10: 0367230194 ISBN 13: 9780367230197
Publisher: CRC Press, 2020

Synopsis

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

"synopsis" may belong to another edition of this title.

About the Author

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

"About this title" may belong to another edition of this title.

Publisher
CRC Press
Publication date
2020
Language
English
ISBN 10 
0367230194
ISBN 13 
9780367230197
Binding
Paperback
Edition number
1
Number of pages
388