Synopsis
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.
The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:
- Research in Depth―examples of methods as applied in scholarly research
- Reflect & React―problems and issues that promote reflection and discussion
- Voices from Industry―Q&As with professionals working in communication industries
- End-of-Unit Activities―exercises that reinforce concepts and content
The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.
Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
"synopsis" may belong to another edition of this title.
About the Author
Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.
Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Applied Communication Research Methods: Getting Started...
Stock Image
Applied Communication Research Methods
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 48295205-6
Stock Image
Applied Communication Research Methods: Getting Started as a Researcher
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100008408
Stock Image
Applied Communication Research Methods: Getting Started as a Researcher
Seller: California Books Inc., Fullerton, CA, U.S.A.
Seller rating 4 out of 5 stars
Soft cover. Condition: Very Good. 2nd Edition. EXCELLENT CONDITION!!! No markings. No highlighting. No missing pages. No worn-out pages. Seller Inventory # ABE-1676757940231