In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications: Decisions take by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world. Along the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'.
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James Surowiecki is a columnist for the New Yorker. This is his first book.
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Paperback. Condition: Very Good. The Wisdom Of Crowds: Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780349117072
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1st U.K. p/b, reprint ed. Paperback small, very good condition, bottom edge lightly toned, minor edgewear. 370 pp. James Surowiecki shows, citing many examples, how collective wisdom shapes business, economies, societies and nations. He argues that large groups of people are better at accurate decision-making, rather than individual leaders or experts. The author of this bestselling book is a staff writer for 'The New Yorker' magazine. Seller Inventory # 18176
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