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The Playful World: How Technology Is Transforming Our Imagination - Hardcover

Pesce, Mark

 
9780345439437: The Playful World: How Technology Is Transforming Our Imagination

Synopsis

A trenchant analysis of the new "gaming" technology introduces readers to the interactive toys that will soon influence an entire generation of young users.

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About the Author

Mark Pesce is the Chair of the Interactive Media Program at the University of Southern California's School of Cinema-Television. A contributor to Wired, Feed, and Salon, he is the creator of the Virtual Reality Modeling Language (VRML) which distributes 3-dimensional scenes over the Web.

From the Inside Flap

these words, the architects of the new virtual reality are inventing a world you never imagined: call it the playful world. It's a world of interactive Web-based toys that instantly collapse the gulf between wish and existence, space and time, animate and inanimate. It's a world where the entire fabric of the material world becomes manipulable, programmable, mutable. Situated at the crossroads of high technology and popular culture, the playful world is taking shape at the speed of electronic creativity.<br><br>Are you ready for it? Your kids are.<br><br>In this spellbinding new book, Mark Pesce, one of the pioneers in the ongoing technological revolution, explores how a new kind of knowing and a new way of creating are transforming the culture of our time. It started, bizarrely enough, with Furbys, the first toys that had the "will" to grow and interact intelligently with their environment. As Pesce argues, Furbys, for all their cloying cuteness, were a vital sign of a new human

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