Items related to Introduction to Multimodal Analysis (A Hodder Arnold...
Synopsis
Introduction to Multimodal Analysis is a unique and accessible textbook
that clearly and critically explains this groundbreaking approach to
visual analysis. Each chapter outlines the tools for analysis and takes
the reader through examples of analysis, providing a model that can then
be followed. All visual media compositions, such as photographs,
advertisements, newspapers and websites, are carefully designed. A
photograph of a soldier, an advertisement for a car, a magazine cover or
the opening titles to a news programme are thought out to create the
appropriate effect. Designers use semiotic tools such as colour,
framing, focus, positioning of elements and font style to communicate
with the viewer. These choices make up a visual language that we can
analyse. Multimodal analysis looks at the separate components of this
language to build up a toolkit for analysing the grammar of visual
design. The book includes an assessment of the claim that there is a
visual grammar and important differences between images and language and
the way they create meaning are identified. Including images throughout
and a colour plate section, Introduction to Multimodal Analysis is an
essential resource for students studying multimodality within visual
communication in media and cultural studies, critical discourse
analysis, journalism studies or linguistics.
"synopsis" may belong to another edition of this title.
About the Author
David Machin, Department of Media and Communication Studies, Örebro Unversity, Sweden. His books include Global Media Discourse (2007), Introduction to Multimodal Analysis (2007), Analysing Popular Music (2010) and The Language of Crime and Deviance (2012). He is co-editor of the journal Social Semiotics.
"About this title" may belong to another edition of this title.
Buy New
View this item
£ 57.04
£ 22.21 shipping from U.S.A. to United Kingdom
Destination, rates & speedsSearch results for Introduction to Multimodal Analysis (A Hodder Arnold...
Stock Image
Introduction to Multimodal Analysis
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40511065-20
Quantity: 2 available
Stock Image
Introduction to Multimodal Analysis
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 51117075-20
Quantity: 1 available
Seller Image
Introduction to Multimodal Analysis (A Hodder Arnold Publication)
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs9406243879
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis (A Hodder Arnold Publication)
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0003659301
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780340929384. Seller Inventory # 9890654
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780340929384. Seller Inventory # 9890657
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780340929384. Seller Inventory # 9890653
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis (A Hodder Arnold Publication)
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fair. Seller Inventory # 0340929383-4-33706030
Quantity: 1 available
Seller Image
Introduction to Multimodal Analysis (A Hodder Arnold Publication)
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.NH6A
Quantity: 1 available
Stock Image
Introduction to Multimodal Analysis
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780340929384. Seller Inventory # 9971427
Quantity: 1 available