Strategy in a Week - Softcover

Norton, Bob; Irving, Ray

Softcover

ISBN 10: 0340849533 ISBN 13: 9780340849538

Publisher: John Murray Learning, 2002

Synopsis

Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:

How strategy has changed, what it is and what it isn't

What leading management thinkers say about strategy

Case studies of strategies great and small

How to develop a strategy in tune with today's markets

The key elements in turning strategy into action

This book has been fully revised and updated for the 2002 series relaunch

About this title

About the Author

Bob Norton is Member Services Manager at the Chartered Management Institute

and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have

written widely on information management with other titles in the In A Week series.

Edition details

• Publisher: John Murray Learning
• Publication date: 2002
• Language: English
• ISBN 10: 0340849533
• ISBN 13: 9780340849538
• Binding: Paperback
• Edition number: 2
• Number of pages: 96