Items related to Great Business Letters in a week 2nd edition (IAW)

Great Business Letters in a week 2nd edition (IAW) - Softcover

Willcocks, Graham; Morris, Steve

 
9780340849415: Great Business Letters in a week 2nd edition (IAW)

Synopsis

This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:

Starting, structuring and ending letters

Direct mail- avoiding the common pitfalls

Service letters- making them warm and approachable

Information letters- making them clear

Difficult to write letters- making them easier



This book has been fully revised and brought up-to-date for the 2002 series relaunch

"synopsis" may belong to another edition of this title.

About the Author

Steve Morris is managing director of The Burton Morris Consultancy, an agency that has developed new ways of writing for businesses. He is also Director of the Letterhouse which specialises in letters and e-mails for business.

Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.

"About this title" may belong to another edition of this title.