Synopsis
Find out what makes customers tick and how you can influence them through such things as branding and advertising with this impeccably researched and jargon-free guide
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About the Author
Sue Cave has worked as an occupational psychologist, and is presently employed in education at an associate college of the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of materials for teachers.
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Understanding Consumer Behaviour in a week (IAW)
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Understanding Consumer Behaviour in a week (IAW)
Published by
Hodder & Stoughton 29/06/2001, 2001
ISBN 10: 0340782471
ISBN 13: 9780340782477
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