Synopsis
This exciting new title explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, it re-examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis. Written in a lively and accessible manner, this resource will be useful to students of media and cultural studies, journalism studies and the social science disciplines.
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About the Author
Myra Macdonald has extensive teaching and research experience in the field of Media Studies. She is currently Senior Lecturer in Media and Cultural Studies at the University of Sunderland.
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