This dictionary brings together a range of terms and concepts and is useful for students on introductory courses. It provides up-to-date factual information. This latest edition has been thoroughly updated to take account of recent far-reaching changes in media policy.
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"The entries are well-written and present valuable background information on the theories and concepts of communication....Because of its reasonable price and its broad coverage of communication, university libraries will want Watson's new edition."--Choice..".this is an essential reference book for those in mass communications."--American Reference Books Annual
For media students at all educational levels.
Such are the rapid changes and developments in media that no sooner is one edition of the Dictionary ready than we are preparing the next - so please look out for the 5th edition in 2000. We always say to readers, if there is anything in the text which you consider inaccurate, or if there are any blantantly omitted topics, let us know. An addition to the 5th edition will be a chronology of media events, tracing the history of communication by mechanical means from the invention of paper to the revolution in production and consumption being brought about by digitalisation.
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