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Synopsis
This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: · What does it take to succeed as a coach? How long does it take? · Why it matters to get practice clients and where to find them · Why is it so important to think like a buyer rather than like a seller? · What can you charge? · How do you make yourself distinctive in a crowded market? · What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? · How can you exploit social media? · Overcoming your fear of selling: how to sell with integrity · Going for growth: what is involved in building an even bigger business?
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About the Author
Jenny has been teaching adults throughout her career, starting with 18 year olds in a College of Further education who didnt really want to be there and branching out to adult education and over the last sixteen years, management development and training other executive coaches. She has an international reputation as a coach, consultant and writer on learning and leadership issues. She is widely experienced as a consultant in organisational development and works as executive coach to many directors and chief executives in leading public and private sector organisations. As well as her work as a college lecturer, Jenny has also worked as a freelance journalist, commissioning editor and for twelve years as a BBC television producer where one of her projects was the 'discovery' of Delia Smith. She also ran the BBCs management training department for three years in the early nineteen nineties. Jenny has a keen interest in psychological assessment and her books on the MBTI Sixteen Personality Types and Influencing Others through the Sixteen Personality Types and on the FIRO-B (co-authored with Judy Waterman) sell well on both sides of the Atlantic. She is Series Editor for the Open University Press series Coaching in Practice.
"About this title" may belong to another edition of this title.
- PublisherOpen University Press
- Publication date2017
- ISBN 10 0335227007
- ISBN 13 9780335227006
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages192
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Building a Coaching Business, 2nd Edition
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Building a Coaching Business, 2nd Edition
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Building a Coaching Business: Ten Steps to Success 2e
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Building a Coaching Business: Ten steps to success 2e (Paperback)
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Paperback. Condition: new. Paperback. This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: What does it take to succeed as a coach? How long does it take? Why it matters to get practice clients and where to find them Why is it so important to think like a buyer rather than like a seller? What can you charge? How do you make yourself distinctive in a crowded market? What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? How can you exploit social media? Overcoming your fear of selling: how to sell with integrity Going for growth: what is involved in building an even bigger business?Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.Phil Hayes, Chairman, Management Futures, UKAnother great book from Jenny Rogers. As always with Jennys books, a new edition does not simply mean a few typos corrected and a couple of new references.Jane Cook, Managing Director, Linden Learning, UKIn a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!"Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USAThis book is a must read for anyone who wants to earn a living through coaching."Susan Binnersley, MD h2h resources limited, UKThis is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & IrelandThis book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.Dorota Porazka, Vice-President of the Board, DORADCA Consultants Ltd, PolandI strongly recommend this book.Ana Oliveira Pinto, Executive Coach, PortugalThis book is a must for coaches wanting business success.Jacqui Harper, INSEAD lecturer, Communication Coach, Author, SpeakerA must-read for anyone wanting to build a coaching business.Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK"A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business."Clare Brigstocke, Executive Coach, LateralshiftJenny Rogers earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.Daniel Burke, Chairman, Meyler Campbell For all coaches in training and starting their coaching business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780335227006
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Building a Coaching Business, 2nd Edition (Paperback or Softback)
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Building a Coaching Business, 2nd Edition
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Building a Coaching Business: Ten steps to success
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Hardcover. Condition: Brand New. 2nd edition. 192 pages. 8.98x5.98x0.47 inches. In Stock. This item is printed on demand. Seller Inventory # __0335227007
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