Synopsis
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
- Motivational interviewing
- Theatre
- Mass media
- Social marketing
- Community development
- Public policy
Series Editors: Rosalind Plowman and Nicki Thorogood.
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About the Authors
Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine
Associate Director for Development at the National Institute for Health and Clinical Excellence
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Health Promotion Practice
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ISBN 10: 0335218407
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Health Promotion Practice
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ISBN 10: 0335218407
ISBN 13: 9780335218400
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