Health Promotion Practice (Understanding Public Health) - Softcover

Macdowall, Wendy

 
9780335218400: Health Promotion Practice (Understanding Public Health)
Softcover
ISBN 10: 0335218407 ISBN 13: 9780335218400
Publisher: Open University Press, 2006

Synopsis

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors: Rosalind Plowman and Nicki Thorogood.

"synopsis" may belong to another edition of this title.

About the Authors

Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Associate Director for Development at the National Institute for Health and Clinical Excellence

"About this title" may belong to another edition of this title.

Publisher
Open University Press
Publication date
2006
Language
English
ISBN 10 
0335218407
ISBN 13 
9780335218400
Binding
Paperback
Number of pages
256

Other Popular Editions of the Same Title

9780335229987: Health Promotion Practice

Featured Edition

ISBN 10:  0335229980 ISBN 13:  9780335229987
Publisher: Open University Press, 2006
Softcover