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Synopsis
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative.
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About the Author
CHRIS GENASI has over fifteen years' experience as a public relations consultant. He specializes in the management of corporate and brand reputation and has advised multinational companies including Nestle, Unilever, Toyota and BT. He works for Weber Shandwick, one of the world's largest PR consultancies, where he focuses on corporate and brand communication strategy, issues management and corporate social responsibility. - TIM BILLS is CEO of Arbil Ltd., one of the largest privately owned lifting gear companies in Europe. He has many years' experience in leading innovative and highly successful strategies for expanding businesses into new markets.
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
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Basingstoke, Hants, United Kingdom: Palgrave Macmillan, 2003
ISBN 10: 0333997352
ISBN 13: 9780333997352
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Creative Business
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Condition: New. pp. viii + 152. Seller Inventory # 26493015
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Creative Business
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Condition: New. pp. viii + 152 Illus. Seller Inventory # 7354888
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Creative Business
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Condition: New. pp. viii + 152. Seller Inventory # 18493021
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
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Creative Business
Published by
Palgrave Macmillan UK Sep 2003, 2003
ISBN 10: 0333997352
ISBN 13: 9780333997352
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems. 164 pp. Englisch. Seller Inventory # 9780333997352
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Creative Business: Achieving Your Goals Through Creative Thinking and Action
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. Num Pages: 160 pages, 54 black & white illustrations, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 140 x 10. Weight in Grams: 249. . 2003. 2003rd Edition. paperback. . . . . Seller Inventory # V9780333997352
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