Items related to E-Business: Principles and Practice

E-Business: Principles and Practice - Softcover

Rowley, Jennifer

 
9780333949146: E-Business: Principles and Practice

Synopsis

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

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About the Author

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK

From the Back Cover


This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rowley/

"About this title" may belong to another edition of this title.