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Synopsis
Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.
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About the Author
JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.
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- PublisherPalgrave Macmillan
- Publication date2000
- ISBN 10 0333793196
- ISBN 13 9780333793190
- BindingPaperback
- LanguageEnglish
- Number of pages768
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
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Paperback. Condition: Very Good. Market-driven Management: Strategic and Operational Marketing (Macmillan business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780333793190
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Market-driven Management: Strategic and Operational Marketing
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780333793190
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Market-Driven Management: Strategic and Operational Marketing
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780333793190. Seller Inventory # 8829412
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Market-Driven Management: Strategic and Operational Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780333793190. Seller Inventory # 9431313
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Market-Driven Management: Strategic and Operational Marketing
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780333793190. Seller Inventory # 9070015
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Market-driven Management. Strategic und Operational Marketing: Strategic and Operational Marketing (Macmillan business)
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Palgrave Macmillan 15.03.2000., 2000
ISBN 10: 0333793196
ISBN 13: 9780333793190
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gebundene Ausgabe. Condition: Gut. 737 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1269. Seller Inventory # 342911
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