Synopsis
The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a retailing, marketing or business degree. The text takes a natural progression through general analysis of the retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of retailing, such as internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is useful, pedagogically, for a student market.
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About the Author
ROSEMARY VARLEY is a Senior Lecturer in the Business School, Huddersfield University. Prior to that she worked in the retail sector. Rosemary set up the Marketing, Retailing and Distribution undergraduate degree at Huddersfield. MOHAMMED RAFIQ is a Senior Lecturer in the Business School, Loughborough University.
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Principles of Retail Management
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Principles of Retail Management
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ISBN 10: 0333792971
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Principles of Retail Management
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Palgrave Macmillan 27/11/2003, 2003
ISBN 10: 0333792971
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Principles of Retail Management
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ISBN 10: 0333792971
ISBN 13: 9780333792971
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Principles of Retail Management
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PRINCIPLES OF RETAIL MANAGEMENT
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