Synopsis
In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.
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About the Author
CHRIS WEST is Managing Director of Marketing Intelligence Services and author of a book on Market Research for Palgrave.
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Competitive Intelligence
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Palgrave Macmillan (edition 2001), 2001
ISBN 10: 0333786696
ISBN 13: 9780333786697
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Competitive Intelligence
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Competitive Intelligence
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780333786697. Seller Inventory # 8979975
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-059-515
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Competitive Intelligence
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Competitive Intelligence
Published by
Palgrave Macmillan UK, 2001
ISBN 10: 0333786696
ISBN 13: 9780333786697
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Competitive Intelligence
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