Items related to New Economy - New Competition: The Rise of the Consumer?

New Economy - New Competition: The Rise of the Consumer? - Hardcover

Asch, D.; Wolfe, B.

 
9780333778234: New Economy - New Competition: The Rise of the Consumer?
Hardcover
ISBN 10: 0333778235 ISBN 13: 9780333778234
Publisher: Palgrave Macmillan, 2001

Synopsis

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

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About the Author

DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.

BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2001
Language
English
ISBN 10 
0333778235
ISBN 13 
9780333778234
Binding
Hardcover
Number of pages
170