Items related to Services Marketing: Text and Cases
Synopsis
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
"synopsis" may belong to another edition of this title.
About the Author
STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.
"About this title" may belong to another edition of this title.
Search results for Services Marketing: Text and Cases
Stock Image
Services Marketing: Text and Cases
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007485853
Buy Used
£ 9.54
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available