Contemporary Cases in Retail Operations - Softcover

 
9780333764817: Contemporary Cases in Retail Operations
Softcover
ISBN 10: 0333764811 ISBN 13: 9780333764817
Publisher: Palgrave Macmillan, 2000

Synopsis

These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

"synopsis" may belong to another edition of this title.

About the Author

BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2000
Language
English
ISBN 10 
0333764811
ISBN 13 
9780333764817
Binding
Paperback
Number of pages
343
Editor
Oldfield Brenda, Schmidt Ruth A., Clarke Ian, Kirkup Malcolm A., Hart Cathy

Other Popular Editions of the Same Title

9780333764800: Contemporary Cases in Retail Operations

Featured Edition

ISBN 10:  0333764803 ISBN 13:  9780333764800
Publisher: Palgrave Macmillan, 2000
Hardcover