Strategic Management: A Multiple Perspective Approach - Softcover

Jenkins, Mark; Ambrosini, Veronique

 
9780333739013: Strategic Management: A Multiple Perspective Approach
Softcover
ISBN 10: 0333739019 ISBN 13: 9780333739013
Publisher: Palgrave Macmillan, 2002

Synopsis

In this work, designed for researchers, MBA students and final year business undergraduates, the authors set out to identify, consider and compare some of these differing theories. From economic, psychological and sociological perspectives the book shows how strategy is replete with a rich and diverse range of viewpoints that should lead to a better understanding of the field itself. In order to help the reader navigate through the book, each chapter follows a consistent, coherent structure and, with the use of mini case studies, helps bridge the link between theory and practice. With contributions from leading strategy researchers, practitioners and academics this title should be useful for those students of business who require an interesting introduction to the emerging theoretical perspectives within this field.

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About the Author

Mark Jenkins and Veronique Ambrosini are at the Cranfield School of Management.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2002
Language
English
ISBN 10 
0333739019
ISBN 13 
9780333739013
Binding
Paperback
Number of pages
288

Other Popular Editions of the Same Title

9780333739006: Strategic Management: A Multiple Perspective Approach

Featured Edition

ISBN 10:  0333739000 ISBN 13:  9780333739006
Publisher: Palgrave Macmillan, 2002
Hardcover