Synopsis
This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the Net and virtual reality.
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Review
Praise for the second edition:
'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London, UK
'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool, UK
'Covers a fascinating range of material in a clear and accessible manner.' - Dr Eric Shaw, University of Stirling, UK
From the Publisher
toc
Contents: Introduction
Setting the Scene: Media in Context
The Language of Study
Audience: The Uses We Make of Media
Purpose, Role and Performance
The News: Close Encounters with Reality
Ways and Means: How Media Go About Producing the Message
You Think You Have Problems? Pressures and Constraints on the Media
In the Wake of Magellan: Research as Exploration
Ownership and Control: Media Issues
Prising Open the Black Box: Media Effects Revisited
Cyberspace Calling?
Notes
Glossary
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