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Synopsis
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
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[ Marketing in Evolution: Essays in Honour of Michael J. Baker (1998) By ( Author ) Jul-1996 Hardcover
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Marketing in Evolution: Essays in Honour of Michael J. Baker
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Marketing in Evolution
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Condition: New. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455. . 1996. Hardback. . . . . Seller Inventory # V9780333662649
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Marketing in Evolution: Essays in Honour of Michael J. Baker
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Gebunden. Condition: New. This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University s Department of Marketin. Seller Inventory # 458423761
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Marketing in Evolution: Essays in Honour of Michael J. Baker
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Hardcover. Condition: Brand New. 240 pages. 8.78x5.71x8.50 inches. In Stock. Seller Inventory # x-0333662644
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Marketing in Evolution
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Condition: New. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455. . 1996. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780333662649