How to Manage Your Global Reputation: Guide to the Dynamics of International PR - Hardcover

Morley, Michael

Hardcover

ISBN 10: 0333660617 ISBN 13: 9780333660614

Publisher: Palgrave Macmillan, 1998

Synopsis

This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.

About this title

Review

'Michael Morley uniquely blends pragmatic wisdom gained from his years counselling corporate clients around the globe with the evolving principles and philosophy of public relations. His witty, thought-provoking lectures to MBA students and many other audiences demonstrate vividly how media relations, public presence and thinking outside conventional wisdom and across cultural borders determine whether products, executives and corporations excel or fail. His writing is immensely accessible and beguilingly simple as it leads the reader through the complexities and dynamics of the public arena. No wise manager should be without a copy.' - Marion K. Pinsdorf, formerly Vice President / Communications Textron and INA and of Hill and Knowlton, now Senior Fellow in Communications, Fordham Graduate School of Business
'...it is my hope that the basic concepts outlined here will provide a useful foundation for all engaged in, or aspiring to, a career in international communications.' - Profile (Institute of Public Relations)

Reviews of the first edition:

'Michael Morley is a true pioneer in the practice on international public relations...He shares the wisdom of thirty years' experience about what works and what doesn't in the international marketplace.' - Thomas L. Harris, Adjunct Professor, Medill Scholl of Journalism, Northwestern University and former principal of Golin/Harris Communications

'[Provides] insights for both the experienced and the aspiring in public relations.' - Stephen A. Greyser, Professor of Marketing/Communications, Harvard Business School

About the Author

Michael Morley is President of Edelman Public Relations, New York and Deputy Chairman, worldwide.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 1998
• Language: English
• ISBN 10: 0333660617
• ISBN 13: 9780333660614
• Binding: Hardcover
• Number of pages: 184