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Synopsis
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
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Key Marketing Concepts (Macmillan business)
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Key Marketing Concepts (Macmillan business)
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Key Marketing Concepts (Macmillan Business)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-005-01974
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Key Marketing Concepts (Macmillan business)
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-299-845
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Key Marketing Concepts (Macmillan business)
Published by
Palgrave Macmillan 01.11.1995., 1995
ISBN 10: 0333645634
ISBN 13: 9780333645635
Used
Softcover
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Condition: Gut. 320 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469 23,2 x 15,6 x 2,4 cm, Taschenbuch. Seller Inventory # 370913
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Key Marketing Concepts (Macmillan Business)
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