Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Softcover

Hussey, Jill; Hussey, Roger

Softcover

ISBN 10: 0333607058 ISBN 13: 9780333607053

Publisher: Palgrave Macmillan, 1997

Synopsis

Business Research is a practical guide for students at all levels who undertake a project in business, management or related areas. It explains and describes the different aspects and stages of conducting business research simply and clearly, and in a logical sequence. It can be used as a course text or for private study and will be relevant to a wide range of business research activity.

About this title

Review

"Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future."

Book Description

"The new edition of Collis & Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses."

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 1997
• Language: English
• ISBN 10: 0333607058
• ISBN 13: 9780333607053
• Binding: Paperback
• Number of pages: 368