Synopsis
A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change.
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About the Author
DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.
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Readings in Strategic Management
Published by
Macmillan/Open University, 1990
ISBN 10: 0333518098
ISBN 13: 9780333518090
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