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This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.
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- PublisherPalgrave Macmillan
- Publication date1985
- ISBN 10 033339478X
- ISBN 13 9780333394786
- Number of pages246