Strategic Management: Corporate Strategy and Business Policy - Softcover

Bowman, Cliff

 
9780333387658: Strategic Management: Corporate Strategy and Business Policy

Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Review

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780333387641: Strategic Management: Corporate Strategy and Business Policy

Featured Edition

ISBN 10:  0333387643 ISBN 13:  9780333387641
Publisher: Palgrave Macmillan, 1987
Hardcover