Provides information about the advertisers, the advertising agencies, and the media as well as the makeup of a successful advertising campaign
"synopsis" may belong to another edition of this title.
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00333386396-G
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR005464903
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003802720
Quantity: 3 available
Seller: Victoria Bookshop, BERE ALSTON, DEVON, United Kingdom
Paperback. Condition: Very Good. First. 4to. A very nice copy. Book. Seller Inventory # 500014606
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:0333386396. Seller Inventory # 9927992
Quantity: 1 available
Seller: Cocksparrow Books, Salisbury, WILTS, United Kingdom
Hardcover. Condition: VG++/VG++/VG. y First Edition. HARDBACK "REFERENCE WORK," SHIPPED FROM THE UK* Edition: 1st. Thus.* Impression: 1st.* Date of Publication: 1984* Publisher: QED. Macmillan Publishing.* Binding and cover condition: Orange yellow cloth, gilt title to spine. No bumps, minimal rubs to bottom edges, very slight dent to front board, no other visible faults. VG++* Jacket condition: Colour illustrated dust wrapper. Price clipped. Some medium shelf wear to top & bottom edge and to head & tail of spine with some chips and nibbles. Gash in front (repaired) and spine slightly faded. Still VG.* Contents condition: PRIVATE COPY NOT EX-LIBRARY. Clean, crisp, tight and bright with no reading wear, no marks to text, slightly dusty top edge, otherwise no visible faults. VG++* Illustrations: Colour & b/w photos, prints, diagrams and line drawings throughout.* Pages: 205 pp. text. xix pp. glossary, index & acknowledgements at rear.* Description: The Complete guide to the techniques and practices of advertising, the 20th Century?s most successful industry. Packed with ads, commercials, radio ads, poster campaigns, and highly informative case histories on every aspect of the advertising business. The ultimate in educational guide books and essential reference for anybody and everybody involved in advertising.* A VG++ copy with NO MAJOR FAULTS reduced to VG by dust jacket faults.* 1984-04-04. n. Seller Inventory # 5332
Quantity: 1 available
Seller: Manyhills Books, Traralgon, VIC, Australia
Hardcover. Condition: Good. Dust Jacket Condition: Good. Hardcover. 224 pages. *** PUBLISHING DETAILS: Macmillan, London, 1984. *** CONDITION: The book itself is in good condition and comes in good dust jacket. Binding is tight, covers and spine fully intact. Dust jacket protected in clear, plastic sleeve. Page edges a little browned. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0333386396. ISBN/EAN: 9780333386392. Inventory No: 12092588. This item is heavy and may require additional shipping costs for destinations outside Australia. The photo of this book is of the actual book for sale. Seller Inventory # 12092588
Quantity: 1 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Fair. Complete Guide To Advertising This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780333386392
Quantity: 7 available