Synopsis
Consumer Choice (Studies in Marketing Management)
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About the Author
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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Consumer Choice (Studies in Marketing Management)
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Consumer Choice
Published by
Palgrave Macmillan, 1983
ISBN 10: 0333342275
ISBN 13: 9780333342275
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Consumer Choice (Studies in marketing management)
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