Structural Effects of Communication Technologies on Firms: Lessons From the Past (Classic Reprint) - Hardcover
Synopsis
Excerpt from Structural Effects of Communication Technologies on Firms: Lessons From the Past
The argument for an indirect influence, derived from Alfred Chandler's work,2 has three intermediate steps. The railroad and the telegraph together, he argues, expanded the market a given firm could reach and adequately serve by radically speeding up both communication and transportation. Cities once considered too distant to serve suddenly became accessible. This widening of potential markets encouraged firms to increase production.
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About the Author
JoAnne Yates, Deputy Dean and Distinguished Professor of Management at the MIT Sloan School of Management, is the author of Control Through Communication: The Rise of System in American Management, also available from Johns Hopkins.
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