The Co-Evolution of Technology and Structures: The European Major Home Appliance Industry, 1945-1992 (Classic Reprint) - Hardcover
Synopsis
Excerpt from The Co-Evolution of Technology and Structures: The European Major Home Appliance Industry, 1945-1992
Second, despite the changes on the producers side, which were reflected in the consumer market through substantial price reductions, wider choice and brand proliferation, inter-country differences still remain quite consistent. The market of washing machines is a good example of such differences. Considering the two main product features of a washing machine, spin-speed and loading, European consumers still strongly differ in preferences, reflecting historical tendencies and habits and demonstrating resistance to the homogenization of consumption patterns (baden Fuller St0pford, In France, top-loading models account for roughly 70% of the market, while in the rest of Europe they are mainly considered as niche markets. Northern countries prefer higher spin-speeds, between 600 and 800 rpm, most likely expressing the need for more effective spinning cycle to reduce drying times. On the contrary, southern countries address their choices towards front-loading machines with lower spin-speed and are still resistant to drying functions.
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